ADSTIM.com Advertising Stimulation! |
|
What does advertising hope to stimulate? Purchasing, of course! Similarly, advertising itself must be stimulated by something. Advertising is a creature which needs a context: an environment or medium in which to exist. The web and traditional forms of media, like print and television provide content in hopes of stimulating advertising opportunities.
Adstim.com is the content creation division of InterAnnex Web Applications. We work with businesses who need to enhance the content of their web site to improve the online experience for their customers. We also help site owners find and exploit advertising and marketing opportunities on the web. In partnership with parent company InterAnnex, we can create custom applications and processes to add interactivity or information resources to further expand the value of a website. For those who are new to the concept of online advertising, a good primer can be found here: 
Once you can wrap your head around concepts like "Impression-based advertising" and "Action-based advertising" and "click-through ratios" you begin to see that the unspoken, but exceedingly important silent partner in all of this is CONTENT. Just like in any form of entertainment (books, films, t.v.), you need to tell your audience a story - you need to engage them by capturing their imaginations. But "what", you may ask, "if we don't have any story to tell?"... Case Study #1: "How to be a Postmodern writer" To promote the creative writing software application "Cut'n'Mix", we created an online comic book format short story called "A Cut-up Life". This hip and modern accounting of a clique of aspiring artists and writers illustrates the use of the cut-up technique as a tool to stimulate creativity. Not only does the story serve to promote the product, but it also demonstrates how the application may be of value in ways that the potential customers may not have even imagined. Case Study #2: "Turn your product catalog into an online library" The "Free Soundtrack Music" stock music library was originally a set of four plain html files listing mp3 audio tracks which could be licensed for use in YouTube videos, home movies and presentations. In partnership with parent company InterAnnex, Ad Stim turned the product listing into a dynamic, searchable online library, increasing site visitor interest and engagement while generating extra advertising revenue as an added bonus. What can Ad Stim do for you? The keyword is creativity. Not all sites could benefit from an Ad Stim overhaul, but if you are looking some new and unique way to promote your online offerings, we may be able to help... Our contact email is: |
